Hair-do of the week - Hats and heads, 1910

These are some hats advertised in an American magazine in 1910. Ads can be quite informative when it comes to be subject of what was worn by 'ordinary' people. They were not just meant to be inspirational - like many of the fashion magazines - these were meant to sell actual products to actual people, and this is what the available models looked like.

The greatest difference between these hats and those in fashion-magazines of the time (and on pictures of fancy people) is the size of the hat. The time between the death of queen Victoria and the first world war was the time of the ridiculously big hats. These are much less so, and the reason is of course that it is not very practical to have a hat that looks like that, if you have work to do, a household to look after you still want to have a hat on your head (any proper lady had her head covered when venturing outdoors), but it is a must that it does not get in the way.

The ad shows a whole range of hats, also stating material and price. For example is the corduroy hat just 79 cents, while the hat in genuine beaver is $2.49. You could also get a hat in 'cotton beaver' $1.29 as a cheaper alternative. The more fancy hats, with bows and feathers could be anything from under $2, simpler models even less, to close to $3. This ad was clearly aimed at a rather broad audience - made up of people who would not go to a millinery shop, mostly due to lack of funds.

1 comment:

Tor Hershman said...

What, no cat in the hat?